Generative Search is here. Are you ready?
GSO/ GEO Leadership Blueprint
Your strategic edge in the AI-powered search era.
Learn how to make your brand visible, quotable, and trusted by AI. This course gives you the frameworks to lead your team through the shift from search to answers, and turn it into revenue.
Who It’s For
This course is for forward-thinking leaders who want to lead, not follow, in the AI era.
Executives: Protect brand trust and shape strategic visibility.
Marketing & Digital Leads: Guide teams and content toward AI readiness.
Agency Owners & Consultants: Create new services and revenue streams.
What You’ll Achieve
By the end of this course, you’ll know how to:
Grasp the shift to AI-generated answers
Control what AI says about your brand
Build a GSO system inside your organization
Turn AI visibility into business value
Course content
Module 1: The LLM disruption: A strategic imperative
This module introduces the generative AI shift in search, from blue links to AI-generated answers. It outlines the business impact, key strategic implications, and emerging opportunities and risks.
- The shift to Generative Search: Understand the fundamental shift from traditional search to AI-powered answer engines.
- Strategic implications for business: Analyze the strategic implications for businesses.
- Opportunities and challenges: Identify key opportunities and challenges.
Module 2: Controlling what AI says about you
This module explains how LLMs find and present brand information. It covers building a citational brand narrative and offers strategies to manage and protect your brand in AI-generated content.
- How AI finds and frames brands: Understand the mechanisms by which AI finds and frames information.
- Brand narrative in the AI era: Grasp the importance of brand narrative in the generative era.
- Protecting brand reputation: Learn strategies for protecting brand reputation in AI outputs.
Module 3: Building a GSO system inside your organization
This module explains how LLMs find and present brand information. It covers building a citational brand narrative and offers strategies to manage and protect your brand in AI-generated content.
- Planning content that gets quoted: Cover planning content strategies optimized for LLMs.
- Technical foundations of GSO: Implement the necessary technical foundations for AI visibility.
- Organizational alignment: Align marketing teams around unified GSO goals.
Module 4: GSO monetization strategy
This module shows how to turn GSO into revenue. It covers how to measure results, identify and package services, set pricing, and clearly communicate GSO’s business value.
- Turn GSO into a revenue engine: Explore how to monetize GSO expertise and create new revenue streams.
- Identifying GSO service opportunities: Identify new service opportunities.
- Packaging and pricing GSO services: Learn to effectively package and price GSO services.
- Selling the value of GSO: Understand how to effectively communicate their value.
